LEXIE

ABOVE: VERSACE USA, HOMEPAGE MOCK-UP 2014

ECom Coordinator at VERSACE US (2014 - 2015), Role: 

• Strategizing and executing visual merchandising for all categories webpages daily or weekly as needed: Women’s, Men’s, Versus Versace, HOME, and Versace Kids

• Creating Homepage Mock-ups and briefing designers at HQ in Italy on asset needs

• Creating Mock-ups for the Front End Teams for development changes for site layout, customer panel pages, and newsletters for the US website

• Partnering with the photo studio on style guide and preferred product angles 

• Assisting in the styling of on-mannequin RTW looks

• Managing the shot list for the Versace US website

• Writing original product copy and translating branded copy for all US Items